Today, there are many Customer Relationship Management examples in business.
Indeed, customers are the most important part of any business and it is vital to have a good relationship with them to reduce customer attrition.
Here is everything you need to know about Customer Relationship Management along with our Top 5 Customer Relationship Management examples in companies!
Before reviewing Customer Relationship Management examples, it is essential to define the notion of Customer Relationship Management.
Customer Relationship Management or CRM consists of strategies, processes, and software that manages your company’s interactions with customers and potential clients.
CRM can be used in marketing, sales, and operations, to monitor and improve relationships, and upsell clients.
Here is a video that gives a simple definition of CRM:
Customer Relationship Management provides you with insights on your customers, prospects and suppliers. You can use this information to identify pain points, improve processes, sell more and build customer loyalty.
The goal of using CRM is to improve and expand a customer lifecycle, by enhancing relationships, adapting customer retention strategies and driving sales growth.
Managing this cycle can mean the difference between customer retention and customer churn.
Here are 5 successful Customer Relationship Management examples that may inspire you to use CRM in your business.
Customer Relationship Management plays a pivotal role in Apple’s growth strategy.
If you’ve ever used an Apple device, you probably had to register it using an Apple ID. An Apple ID is an account you use to access Apple services like the App Store, Apple Music, iCloud, iMessage, FaceTime, and more.
These unique IDs synchronize across devices, save music and film preferences, and provide bespoke recommendations based on what you like. For users, this is convenient. For Apple, it’s a tool that provides insights on what customers like and it can be used for effortless, targeted marketing.
Coca-Cola uses CRM to promote collaboration and deal with customer issues quickly and efficiently.
By using CRM software, every member of a Coca-Cola team can identify issues, monitor customer behaviour and social media to promote offers and promotions.
Moreover, team members can use mobile apps on the go to access customer history anytime and anywhere, create and update work orders, and send out field technicians in real-time.
Throughout the past few years, Amazon has become the go-to online platform for online shopping. One of the main reasons for this is Amazon’s CRM system. Amazon has one of the most complete CRM infrastructures in the world that harnesses customer data during purchases to instantly customize users’ online experience.
When purchasing an item from Amazon, you will need to set up a personal account. Then, Amazon can track your purchases and browsing history to tailor marketing campaigns and email campaigns based on things you will probably like.
Moreover, you can configure your account to set up purchases in one-click. This is one of Amazon’s most popular feature and customers appreciate it as it dramatically speeds up the checkout process when making a purchase.
Activision is a pioneer in the video gaming industry that uses CRM to connect with gamers via social media websites such as Facebook and Twitter. By using a cloud-based CRM solution, the company was able to:
Like most retailers today, Tesco uses a Clubcard to reward its most loyal customers. For every pound spent, you earn a point. These points can then be traded in for Tesco Clubcard ‘vouchers’ and vouchers can then be traded in for rewards. Tesco has partnerships with many restaurants, hotels and gas stations thus giving users more opportunities to earn points.
There are programs available for all family members: Tesco Kids Club, Tesco Baby and Toddler Club, Tesco Healthy Living Club, World of Wine Club.
Tesco uses this for targeted marketing actions and there are over four million variations of its quarterly mailing to ensure that discounts and offers are personalized for each customer.
Microsoft Dynamic 365 is a highly collaborative cloud-based CRM software that can help your sales team be more efficient in an increasingly complex environment.
With Microsoft Dynamics 365, you will be able to analyze your company’s performance to develop an effective marketing strategy and create a personalized customer-business relationship. Moreover, this software can be used to:
Microsoft Dynamics 365 now combines CRM (Microsoft Dynamics CRM) and ERP. And, today this software offers a wide range of features including marketing, customer service (after-sales service), field services (field uses), project management automation, and more.
Oracle CRM is a cloud-based CRM system that simplifies customer relationship management for businesses of all types and sizes.
From a marketing perspective, Oracle CRM offers mailing and e-mailing features. Marketers can use this software to develop and execute marketing campaigns, set up workflows and carry out complete and precise analyses to have a clear vision of marketing actions.
On the other hand, sales teams can use Oracle CRM’s advanced contact management functionalities to :
Salesforce Sales Cloud is a cloud-based CRM software that helps you track and monitor customer information and interactions in a single platform to follow more leads. Developing sales, building customer loyalty and exploring new opportunities are the major assets of this marketing solution.
With Salesforce Sales Cloud, you will be able to create personalized, targeted emails based on customer profiles to help you connect with your customers and prospects. These include:
Contact management is carried out by an automatically updated database which allows you to:
Today, CRM is considered as the largest software market in the world and there is a plethora of CRM software for you to choose from.
CRM software features are varied and adapted to various needs. There is no point in investing a considerable amount of money to get the most complete CRM software if expectations are not too high.
However, for a very large company with a large customer base, it is advisable to choose a complete software package that will cover all of your needs and offer discounts based on the number of users.
Among the alternatives available, there will certainly have one that suits your needs.
The top benefits of using a CRM software for sales managers
Customer relationship management has been the focal point yet the most neglected thing since the creation of companies. It is well known that the more customer focused your business is, the more you stand a chance to gain and build up...
Which is the best CRM for your me?
You may have heard of CRM, or Customer Relationship Management. A very popular concept, it has now become one of the cornerstones of business management. Indeed, customer data management is set to be the workhorse of...
Free CRM software comparison 2021
Looking for the best free CRM software for your business? The age of Excel is at its end! To improve the management of your business, you have to adopt a CRM (Customer Relationship Management) software. Among...
5 steps for a successful CRM process
Can’t seem to retain existing customers or having problems building long-lasting customer relations? Follow these 5 steps of the CRM process to implementing an effective strategy and increase your profits by improving brand loyalty. A CRM strategy is a key player in retaining customers and building long-lasting or effective client relationships,...
What does CRM stand for? 7 reasons why you need CRM software
CRM consists of strategies, processes, and software that manage your company’s interactions with customers and potential clients. This helps you sell more and build customer loyalty with a longlasting lifecycle. But what does CRM stand for? What are some examples of CRM...
Top 5 Free Open Source CRM software for small businesses
Are you looking for free open source CRM software? For sales teams that are customer-centric along with marketing departments, CRM applications can be fundamental for lead management at 360 degrees to achieve greater productivity...
Top 3 of the best commercial real estate CRM software
The term commercial real estate CRM encompasses two essential concepts: Customer Relationship Management within a broader real estate development framework, which should serve marketing objectives and business development strategy; The IT tool, the CRM software by which the...
ECRM Meaning, a useful tool for your electronic customer relationship management
The growing domination of the Internet makes the business battle of all industries more fierce and complicated. But a company that knows how to take advantage of this opportunity to improve the experience and...
To choose or not to choose an open source CRM, that’s the dilemma. Deciding which customer relationship management (CRM) system is best suited to your business or enterprise is no easy task, especially considering the sheer number...
